BLOG
The Importance of Proximity in Business Social Media
In today’s digital world, establishing proximity with your audience is one of the most effective ways to foster strong connections and build brand loyalty. Proximity, in this context, refers to creating a sense of closeness between you and your followers, where they...
Photography in Business Social Media: Professional vs. Amateur Photos, Pt 2
Last week we started the discussion on whether or not it was important for your business to invest in professional photography, or if amateur photography was enough. Today, we'll explore three more differences between professional and amateur photos and the benefits...
Photography in Business Social Media: Professional vs. Amateur Photos, Pt 1
In the era of digital marketing, a picture is worth more than a thousand words—it’s worth engagement, brand visibility, and potential sales. Whether you run a small business or a large corporation, using the right images on your social media platforms can make all the...
Staying Consistent Long-Term
In the fast-paced world of social media, it's tempting to always chase the latest trends, algorithms, and platform updates. However, focusing too much on implementing new strategies can sometimes detract from a more critical element of success: consistency. The key to...
10 Ideas When You Don’t Know What to Post
Feeling stuck when it comes to content? Here are 10 ideas for social media posts that can help you engage your audience and keep your content fresh: Behind-the-Scenes Content: Share a glimpse of your work process, whether it’s a sneak peek of a new project, your...
The Importance of Staying Consistent with Social Media for Your Business
Social media is an essential tool for businesses of all sizes. However, maintaining a consistent presence on your platforms can be challenging, especially during slow or busy periods, when you're either focused on drumming up more business or staying on top of...
Stopping the Scroll: How to Capture Attention with Social Media Content
In today’s saturated social media landscape, capturing your audience's attention has become one of the biggest challenges for creators and brands alike. With users scrolling through an endless stream of content, your goal should be simple: stop the scroll. If your...
The Power of Imperfection: Why Getting Your Reels Done Matters More Than Getting Them Perfect
In the fast-paced world of social media, the pressure to create the perfect piece of content can be overwhelming. Reels, in particular, have become a dominant format for brands and creators to showcase their work. However, striving for perfection can often hold you...
Create a Content Calendar! – The How
Creating a content calendar is a powerful way to manage and optimize your business's social media strategy. It helps you stay organized, maintain a consistent posting schedule, and ensure that your content aligns with your marketing goals. Whether you're a small...
Create a Content Calendar! – The Why
Creating a content calendar for your business's social media is essential for maintaining a consistent, engaging, and strategic online presence. However, it usually doesn't land on the top of the priority list. Below are just a few reasons why you might want to...