Putting yourself on video for social media can be a game-changer for your business, even if you’re not a fan of your voice. Video content allows you to connect with your audience on a personal level, showcasing your authenticity and passion for your business. This personal touch can significantly enhance trust and loyalty among your customers. Moreover, platforms like Instagram, Facebook, and TikTok favor video content, meaning your posts are more likely to reach a broader audience and generate higher engagement.
To overcome the discomfort of being on camera, start by practicing in a low-pressure environment. Record short videos on your phone and play them back to identify areas for improvement. This process helps you become accustomed to seeing and hearing yourself on screen. Focus on speaking clearly and confidently, and remember that perfection is not the goal—authenticity is. The more you practice, the more natural it will feel.
Additionally, consider scripting your videos, especially in the beginning. Write down key points you want to cover to keep your thoughts organized and ensure you don’t forget important information. However, avoid reading directly from the script to maintain a conversational tone. As you get more comfortable, you can gradually reduce your reliance on the script, allowing your personality to shine through with more spontaneity and sincerity.
Finally, seek feedback from trusted friends or colleagues. They can provide constructive criticism and highlight your strengths, boosting your confidence. Remember, everyone has something unique to offer, and your audience is interested in your story and perspective. Embrace the process, be patient with yourself, and celebrate your progress. Over time, you’ll find that being on camera can become a powerful and enjoyable way to connect with your audience and grow your business.
And remember that The Social G Co. is always here to help. We can coach you through the process and give you hands-on training to create Reels and other short video content to boost your socials. We’re just a call, email or DM away!