Social Media

Reel Talk: Why Short-Form Video Is Your Brand’s Secret Weapon in 2025

If you’ve ever said, “I’m too boring for video,” or “I don’t even know what I’d post,” you’re in good company. (Seriously, we’ve been there too. Awkward smiles and all.) But here’s the real talk: short-form video, like Instagram Reels, aren’t just a passing trend. It’s the fastest, easiest way to get more eyes (and hearts) on your brand in 2025.

Real People, Real Impact. Why Your Face Might Be Your Best Marketing Strategy.

You’ve reworked the caption three times, changed the background twice… but what if the real connection comes from just showing up as you?

Pretty Won’t Pay the Bills: How to Create Social Content That Sells

Look, we’re not here to shame aesthetics. We love a good-looking brand. But looking good isn’t the goal—it’s just the cherry on top. The real goal? Engagement. Sales. Customers who stick around.

Social Media Feels Like a Mystery? Let’s Crack the Code.

Social media is wild. Some brands seem to have it all figured out—thriving communities, viral posts, a comment section that’s practically a party. Meanwhile, others are out here posting their hearts out and hearing nothing but… crickets.

So, what gives?

Consistency Over Time Equals Results

Happy New Year! At The Social G Co., we're ringing in 2025 with excitement and anticipation for the year ahead. What are you looking forward to most in 2025? Have you started contemplating your social media strategy for the year? We know many people start off strong...

Get Your Socials Holiday Ready, Part 5

Engaging with Your Audience and Building Relationships Over the Holidays The holiday season isn’t just about promotions and sales; it’s also a prime time to strengthen relationships with your audience. Engagement is key—by actively connecting with followers through...

Get Your Socials Holiday Ready, Part 4

Tracking, Analyzing, and Adjusting Your Holiday Strategy As the holiday season progresses, it’s essential to track and analyze the performance of your social media efforts. Regularly reviewing analytics will help you understand what’s working and what isn’t, allowing...

Get Your Socials Holiday Ready, Part 3

Maximizing Reach with Hashtags, Ads, and Collaborations Once your holiday content is ready (check out last week's post for tips), the next step is to make sure it reaches as many people as possible. Hashtags are a great tool for boosting discoverability, especially...

Get Your Socials Holiday Ready, Part 2

Creating Festive and Engaging Holiday Content With your holiday strategy in place, it’s time to create content that will captivate your audience. Eye-catching visuals are a must—festive graphics, warm color schemes, and seasonal imagery can make your content pop....

Get Your Socials Holiday Ready, Part 1

Planning Your Holiday Social Media Strategy The holiday season is upon us, and it offers a prime opportunity to increase your business’s social media engagement and conversions. But a successful holiday campaign requires planning. Start by defining your goals: Are you...
Social Media Feels Like a Mystery? Let’s Crack the Code.

Social Media Feels Like a Mystery? Let’s Crack the Code.

Social media is wild. Some brands seem to have it all figured out—thriving communities, viral posts, a comment section that’s practically a party. Meanwhile, others are out here posting their hearts out and hearing nothing but… crickets.

So, what gives?