Social Media Management Grand Rapids
The Social G Co. isn't here to just click post.
We’re here to create connection and ROI with social media that works while you rest and run your business. From social management to paid ads, influencer campaigns, + content design, we help Michigan businesses turn their online presence into measurable growth.
Full-Scale Social Media Management
We handle the posts, the ads, and the engagement—so your relationships last longer than a cocktail.
Paid Campaigns (Meta Ads)
Smarter ads that don’t waste spend. From awareness to conversions, we track what matters and optimize for ROI.
Influencer Marketing
Partnerships with the right voices (not just any voices) so your brand is amplified authentically.
Content Design & Newsletters
Graphics, short-form video, and copy that keep your message consistent across every channel.
Curious what questions you should ask prior to choosing a social media partner?
See the Impact of Paid Social Media
Explore Our Campaign With Biggby: “Be the One” 5k Race 2025
You might not love social media, but you do love your business
You want your digital presence to reflect your voice, your reputation, and the kind of experience your audience has with your brand. You believe social media plays a key role in building a healthy marketing ecosystem.
A Curated Process in a Custom Package
Your business and goals are unique. So, rather than having a set menu, we partner with you to customize our services so they support your business and growth goals. Here’s a peek at our process:
Discovery: We get to know your voice, goals, and audience.
Strategy: We build a clear, results-backed plan.
Execution: From content to campaigns, we handle the heavy lifting.
Reporting & Refining: Regular insights so you know what’s working.
Who We Work With
We don’t partner with just anyone and that’s intentional. The best results come when we’re aligned with clients who think like we do: planning with purpose, leading with strategy, and caring deeply about how their brand shows up.
The Perfect Client Fit Is:
- Invested in the Big Picture
- All-In on Partnership
- Established & Ready to Show It
- Wise to the Role Social Plays
See the Impact of Full-Scale Social Media Management
Explore our partnership with Bridal Elegance
Questions You Should Ask
(Before You Hand Over the Keys to Your Socials)
Hiring a social media agency is a big deal. You’re not just outsourcing tasks, you’re trusting another company to show up for your brand. Here’s what you should be asking before you choose your social media partner.
Are they solely posting content - or are they building a real strategy?
You don’t need more content. You need the right content built to move the needle. If strategy isn’t leading the way, your marketing funnel won’t follow.
At The Social G Co., strategy is baked into everything we do, from your first kickoff call to every post, calendar, and campaign.
How will they ensure your posts sound like you and not everyone else?
Your audience doesn’t need a new vibe. They need more of your genuine brand voice. Your agency should capture your voice with intention (not copy-and-paste captions solely using AI.) You need to separate your brand in the market, not sound just like your competitors.
During our onboarding process, we develop brand-specific voice guides and write content that is strategic and sounds exactly like your brand – just a little sharper, a little savvier, and built to connect.
What metrics are they tracking? Is the focus on vanity metrics or growth?
Likes are nice. ROI is better. Look for a team that knows how to turn insights into impact and helps you measure what actually matters.
We track engagement, conversions, and growth then turn the data into decisions that drive results you can see (and celebrate). We are laser focused on building trust with your online community and positioning your company in a way that makes you the top of mind choice.
Do they operate like a vendor or an embedded partner?
The right agency doesn’t wait for instructions, they bring the plan. You deserve a team that’s thinking three steps ahead and making decisions like it’s their business on the line.
We work like we’re on your in-house team – proactive, collaborative, and deeply invested in your success.
How are they set up to grow with you - and do they want to?
Social is a long game. Make sure your agency is in it for the big picture, with the confidence, clarity, and care to grow with your brand.
We build long-term partnerships with brands who are ready to scale and we bring the tools, team, and timeline to match. We align our social media marketing strategy with your overall marketing strategy and make it all work together seamlessly.