We’ve all seen it. Two people, heads lowered over a phone, laughing or cringing at a social media post. It happens every day. Many, many times a day. Because, along with being educational, persuasive, or entertaining, content is meant to be shareable!
As you plan out and create your content, consider what might resonate with your audience on a personal level. Ensure your content is visually appealing, concise, and relevant to current trends or issues. Incorporate clear calls to action and make sharing easy by using accessible platforms and formats.
Understanding your followers’ preferences and behaviors can guide you in crafting content that not only engages them but also encourages them to share it within their own networks, amplifying your reach and impact. So experiment and try something new. Pay attention to the posts that get the most traction and lean into that. You know you’ve hit the social media nail on the head when people want those around them to experience your content as well.
