If you’ve ever said, “I’m too boring for video,” or “I don’t even know what I’d post,” you’re in good company. (Seriously, we’ve been there too. Awkward smiles and all.) But here’s the real talk: short-form video, like Instagram Reels, aren’t just a passing trend. It’s the fastest, easiest way to get more eyes (and hearts) on your brand in 2025.
And no, you don’t have to master fancy dance moves or point dramatically at floating text to make it work. Pinky swear.
Why Short-Form Video Matters More Than Ever
- People are busy. Attention spans are short. A 15-second Reel that makes someone smile, teaches them something, or feels relatable will always win over a 10-minute video in someone’s “Watch Later” list.
- The apps love video. Instagram, TikTok, & Facebook push video content harder than anything else. That means your short clips have a way better chance of getting seen, and remembered.
- It feels real. Perfect is out. Real is in. People connect with behind-the-scenes mess-ups, real smiles, and everyday moments way more than polished, picture-perfect posts.
“But I’m Too Boring for Video…” (Let’s Talk About It)
Listen, you’re not boring. Promise. You’re just overthinking it.
People don’t want to follow perfect brands. They want to follow people, messy, funny, relatable people.
- Making coffee at your desk? Reel it.
- Packing up a customer order? Reel it.
- Laughing at a typo you just caught? Reel that too.
You’re already living the content, you just need to hit “record.”
5 Simple Reel Ideas You Can Try
- Behind-the-Scenes: Show your workspace chaos, your snack stash, or your prep for a busy day.
- Quick Tips: Share one easy tip from your zone of genius, think “Best time to post” or “How to style a shelf.”
- Meet the Team: Introduce yourself, your team, or even your office dog. (10/10 content.)
- Answer FAQs: What’s a question you get all the time? Record a quick answer in your own voice.
- Mini Storytime: Share a quick “win,” a funny fail, or a sweet client story.
Bonus tip: Not ready to show your face? No problem. Film your desk, your notebook, your coffee mug, or even your dog snoozing next to your laptop. (Seriously, never underestimate the power of a good pet cameo.)
Ready to Start Showing Up on Video?
Don’t hold yourself back. Short-form video is easier (and way more fun) than you think, and it’s a game-changer for connecting with the right people.
Need a hand brainstorming what to post? We’ve got you!
???? Book a Social Media Strategy Call with The Social G Co. today!
