Maximizing Reach with Hashtags, Ads, and Collaborations

Once your holiday content is ready (check out last week’s post for tips), the next step is to make sure it reaches as many people as possible. Hashtags are a great tool for boosting discoverability, especially when using holiday-specific tags that relate to popular seasonal trends, like #HolidayDeals, #GiftIdeas, or #MerryAndBright. Combine these with your business’s branded hashtags to ensure your posts are visible to a broader audience but still connected to your brand identity.

Running paid ads can also amplify your reach during the holiday season. Even a modest budget can help your posts reach a more targeted audience, and most social media platforms allow you to specify demographics, interests, and even holiday-related behaviors. Try experimenting with carousel ads to showcase multiple products, or video ads to tell a holiday story that resonates with viewers.

Collaborations with influencers or other businesses in your industry are another powerful way to extend your reach. Partnering with local businesses, or influencers who align with your brand, can introduce your products to new audiences. During the holiday season, many people are looking for gift ideas, so collaborating with others can be a win-win as it exposes both parties to a wider audience.

Don’t stress about doing everything. Just pick a few strategies that work for you, your business and your schedule, and implement them strategically and consistently. Catalog what you learn and keep it mind for future holiday planning. The effort you put in now will continue to pay dividends into the new year.