GRAND RAPIDS, MI / ACCESS Newswire / December 1, 2025 / There is a particular electricity in the moment a company realizes it has outgrown its former skin. For The Social G Co., the Midwest social media agency known for translating authenticity into strategy, that moment arrived this summer. A streak of higher profile clients, a national grant, and a groundswell of community recognition created a natural inflection point. The result is a new identity that marks the agency’s shift into its next era.
The rebrand, which includes a complete website overhaul and visual transformation, mirrors the agency’s evolution from a boutique service for small businesses to a strategic, embedded partner for mid-market brands. Founder Mary Guntherdescribes it as a rare pause to look inward before expanding outward. “We picked up clients whose names alone elevate our presence,” she says. “It was important that we reinvest in ourselves the way we tell our clients to. The new brand needed to reflect where we are going, not where we started.”
The new identity leans into The Social G Co.’s signature tension: a blend of creative warmth and business clarity. The website is built around high-touch design, hospitality-inspired storytelling, and an Impact and Insights section that lifts the curtain on the agency’s strategic work. It feels like stepping into a place rather than a platform, with brand visuals that hint at a modern speakeasy where people who “get it” gather to breathe easier.
A Comcast RISE Grant Capturing Momentum
The rebrand became possible after the agency received a Comcast RISE grant, awarded to only one hundred businesses in Grand Rapids from a pool of more than one thousand applicants. The grant includes five thousand dollars of funding, a full tech upgrade with iPads and laptops, business coaching, and a professionally produced commercial set to air in Comcast media spaces in early 2025.
It is the kind of institutional boost that expands what an agency can imagine for itself. Gunther sees it as the beginning of a larger arc. “This gives us the resources to scale, but it also connects us to a new community of business owners,” she says. “It is a chance to grow, to collaborate, and to build something bigger than our own team.”
Community Recognition That Reinforces the Brand’s DNA
In the same season, The Social G Co. earned the top Platinum award in both Digital Marketing and Social Media Marketing for 2024 and 2025 through Community Votes. For Gunther, this recognition lands differently than industry designations. “It is real people nominating and voting,” she says. “We are part of an ecosystem of local businesses, and being supported by the community matters more to us than anything.”
The award affirms what clients often say privately: The Social G Co. delivers elevated, strategic content without draining internal teams, while staying relational, grounded, and unusually human for an agency built around tech platforms.
A Brand Designed for the Modern Mid-Market
