Social Media

Psychological Needs Of Your Buyer Part 2

Psychological Needs of a Buyer Part 2: Certainty

by The Social G Co | June 19, 2024 | Social Media | 0 Comments

Certainty is essential in business relationships as it reassures potential clients or buyers that your business can effectively solve their problems based on proven success. When potential customers are certain that you have a track record of successfully addressing...

Psychological Needs Of Your Buyer Part 1

Psychological Needs of a Buyer Part 1: Clarity

by The Social G Co | June 12, 2024 | Social Media | 0 Comments

Clarity is crucial in business because it bridges the gap between a buyer's problem and your solution. When potential customers have a clear understanding of the challenges they face and how your product or service can address these issues, they are more likely to...

Do I really need social media if my business is already successful?

by The Social G Co | June 5, 2024 | Social Media | 0 Comments

We get asked this question a lot. And the answer is a simple YES! Even if your business is already successful, maintaining a strong presence on social media remains crucial. Social media serves as a dynamic and interactive platform that fosters a direct...

Two People Laughing Together Looking at Phones

Is your content share-worthy?

by The Social G Co | May 29, 2024 | Social Media | 0 Comments

We've all seen it. Two people, heads lowered over a phone, laughing or cringing at a social media post. It happens every day. Many, many times a day. Because, along with being educational, persuasive, or entertaining, content is meant to be shareable! As you plan out...

How do I come up with good content?

by The Social G Co | May 22, 2024 | Social Media | 0 Comments

When it comes to crafting a social media strategy, it's essential to strike a balance between education and entertainment. Instead of solely focusing on promoting your brand or products, your content should aim to add value to your followers' lives. This means sharing...

Different Stages of A house sitting around the table

How do I build a connection with my followers?

by The Social G Co | May 15, 2024 | Social Media | 0 Comments

Like it or not, you are in a relationship with your social media followers. Therefore, the question must be asked: are you giving as much or more as you're receiving? The goal of your posts and content should be fostering a community built on connection and mutual...

Is social media actually valuable to my business?

by The Social G Co | May 8, 2024 | Social Media | 0 Comments

Short answer: YES! While some small business owners view social media as a waste of time, it is far from it. In fact, it's a goldmine of opportunity. With its vast reach and minimal financial investment, platforms like Facebook, Instagram, and Twitter offer small...

Can I take a break from social media?

by The Social G Co | May 7, 2024 | Social Media, Vacation | 0 Comments

Absolutely! Stepping away from the incessant buzz of social media can be profoundly beneficial for gaining perspective and fostering personal well-being. In the digital age, where constant connectivity prevails, taking a break allows you to detach from the virtual...

Instagram With a crown sitting on the head

Do I have to do video content?

by The Social G Co | May 7, 2024 | Social Media, Video | 0 Comments

We say yes! Video has revolutionized social media, becoming one of the most influential and engaging forms of content. Its impact is profound, shaping the way people consume information, interact with brands, and connect with each other online. Videos capture...

How do I figure out my brand?

by The Social G Co | May 1, 2024 | Brand, Social Media | 0 Comments

It's simple: Your brand is YOU! Your personality is the cornerstone of your brand identity. By embracing your unique traits, values, and quirks, you can craft a brand that authentically reflects who you are. Consider how your personality influences your interactions...

Are Hashtags Actually Important?

Are you leveraging the power of the #hashtag? Hashtags are essential tools for businesses on social media, serving as a bridge to broader audiences and helping your content reach people who might not otherwise find it. When used correctly, hashtags boost your...

Know Your Audience

One of the most crucial steps in building a successful social media presence for your business is identifying and engaging with your ideal audience. Too often, businesses cast a wide net, hoping to appeal to everyone, but this usually leads to lukewarm results....