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Ever tapped that shiny “Boost Post” button on Instagram or Facebook and thought, “Cool, I’m running ads now!”? You’re not alone. (And hey, no shame, it’s tempting!)

Whether you’re launching, scaling, or pitching to investors, a solid plan gives you the edge. Let’s break it down.

At The Social G Co., we work with businesses at every stage—from fresh-faced startups to industry vets looking to shake things up. And if there’s one thing we can’t emphasize enough, it’s this: You need a business plan. Think of it as your GPS. Without it, you’re just driving aimlessly, burning time, money, and probably a little sanity.