The Social G Co

Ever tapped that shiny “Boost Post” button on Instagram or Facebook and thought, “Cool, I’m running ads now!”? You’re not alone. (And hey, no shame, it’s tempting!)

If you’ve ever said, “I’m too boring for video,” or “I don’t even know what I’d post,” you’re in good company. (Seriously, we’ve been there too. Awkward smiles and all.) But here’s the real talk: short-form video, like Instagram Reels, aren’t just a passing trend. It’s the fastest, easiest way to get more eyes (and hearts) on your brand in 2025.

You’ve reworked the caption three times, changed the background twice… but what if the real connection comes from just showing up as you?

Before you create your next post, read this- there’s a reason people keep scrolling past your content (and it’s not what you think).

You know your business. You’ve got the services, the expertise, and maybe even a solid brand. But when it comes to social media…why does it sometimes feel like no one’s paying attention?

Whether you’re launching, scaling, or pitching to investors, a solid plan gives you the edge. Let’s break it down.

At The Social G Co., we work with businesses at every stage—from fresh-faced startups to industry vets looking to shake things up. And if there’s one thing we can’t emphasize enough, it’s this: You need a business plan. Think of it as your GPS. Without it, you’re just driving aimlessly, burning time, money, and probably a little sanity.

Look, we’re not here to shame aesthetics. We love a good-looking brand. But looking good isn’t the goal—it’s just the cherry on top. The real goal? Engagement. Sales. Customers who stick around.

Social media is wild. Some brands seem to have it all figured out—thriving communities, viral posts, a comment section that’s practically a party. Meanwhile, others are out here posting their hearts out and hearing nothing but… crickets.

So, what gives?