Social Media Strategy

Staying Consistent Long-Term

by The Social G Co | September 11, 2024 | Brand, Content Creation, Social Media, Social Media Strategy | 0 Comments

In the fast-paced world of social media, it's tempting to always chase the latest trends, algorithms, and platform updates. However, focusing too much on implementing new strategies can sometimes detract from a more critical element of success: consistency. The key to...

10 Ideas When You Don’t Know What to Post

by The Social G Co | September 5, 2024 | Brand, Content Creation, Social Media, Social Media Strategy, Video | 0 Comments

Feeling stuck when it comes to content? Here are 10 ideas for social media posts that can help you engage your audience and keep your content fresh: Behind-the-Scenes Content: Share a glimpse of your work process, whether it’s a sneak peek of a new project, your...

The Importance of Staying Consistent with Social Media for Your Business

by The Social G Co | August 28, 2024 | Social Media Strategy, Brand, Content Creation, Social Media | 0 Comments

Social media is an essential tool for businesses of all sizes. However, maintaining a consistent presence on your platforms can be challenging, especially during slow or busy periods, when you're either focused on drumming up more business or staying on top of...

Stopping the Scroll: How to Capture Attention with Social Media Content

by The Social G Co | August 21, 2024 | Content Creation, Brand, Instagram, Social Media, Social Media Strategy | 0 Comments

In today’s saturated social media landscape, capturing your audience's attention has become one of the biggest challenges for creators and brands alike. With users scrolling through an endless stream of content, your goal should be simple: stop the scroll. If your...

The Power of Imperfection: Why Getting Your Reels Done Matters More Than Getting Them Perfect

by The Social G Co | August 14, 2024 | Content Creation, Instagram, Social Media, Social Media Strategy, Video | 0 Comments

In the fast-paced world of social media, the pressure to create the perfect piece of content can be overwhelming. Reels, in particular, have become a dominant format for brands and creators to showcase their work. However, striving for perfection can often hold you...

Create a Content Calendar! – The How

by The Social G Co | August 7, 2024 | Brand, Content Creation, Social Media, Social Media Strategy | 0 Comments

Creating a content calendar is a powerful way to manage and optimize your business's social media strategy. It helps you stay organized, maintain a consistent posting schedule, and ensure that your content aligns with your marketing goals. Whether you're a small...

Working Together on A Social Content Calendar

Create a Content Calendar! – The Why

by The Social G Co | July 31, 2024 | Brand, Content Creation, Social Media, Social Media Strategy | 0 Comments

Creating a content calendar for your business's social media is essential for maintaining a consistent, engaging, and strategic online presence. However, it usually doesn't land on the top of the priority list. Below are just a few reasons why you might want to...

Social G Co workign together to come up with a gameplay

Are Your Feelings Getting In the Way of Your Business Socials?

by The Social G Co | July 24, 2024 | Brand, Social Media, Social Media Strategy | 0 Comments

While some people thrive in the online world, there are many for whom social media can often evoke feelings of anxiety, comparison, and inadequacy. The curated nature of content and the pressure to constantly engage and perform can leave business owners overwhelmed...

Adding Yourself to Your Video Content

by The Social G Co | July 17, 2024 | Social Media, Social Media Strategy, Video | 0 Comments

Putting yourself on video for social media can be a game-changer for your business, even if you're not a fan of your voice. Video content allows you to connect with your audience on a personal level, showcasing your authenticity and passion for your business. This...

Computer sitting there with facebook open for content creation.

5 Reasons to Stay Active on Social Media During Slow Seasons

by The Social G Co | July 11, 2024 | Brand, Social Media, Social Media Strategy | 0 Comments

Maintaining a robust social media presence during slow seasons is crucial for many reasons. Below you’ll find five of the best reasons to stay active on social media consistently, no matter how busy or slow you are. Each of these aspects contributes to a stronger, more resilient brand that remains top-of-mind for customers year-round. By engaging consistently, businesses can build loyalty, enhance their market position, and gather invaluable insights to drive future growth.

Get Your Socials Holiday Ready, Part 4

Tracking, Analyzing, and Adjusting Your Holiday Strategy As the holiday season progresses, it’s essential to track and analyze the performance of your social media efforts. Regularly reviewing analytics will help you understand what’s working and what isn’t, allowing...

Get Your Socials Holiday Ready, Part 3

Maximizing Reach with Hashtags, Ads, and Collaborations Once your holiday content is ready (check out last week's post for tips), the next step is to make sure it reaches as many people as possible. Hashtags are a great tool for boosting discoverability, especially...

Get Your Socials Holiday Ready, Part 2

Creating Festive and Engaging Holiday Content With your holiday strategy in place, it’s time to create content that will captivate your audience. Eye-catching visuals are a must—festive graphics, warm color schemes, and seasonal imagery can make your content pop....